lindsay

goeler

Social Media Manager, Strategist, & Content Creator

2022 portfolio

Lindsay ​Goeler

2022

Portfolio

BACKGROUND

I am a savvy digital native with an entrepreneurial spirit and a penchant for keeping my ​finger on the pulse of what is new and trending in the social media landscape. Working ​in the digital space allows me to further my passions for storytelling and connection.


As an experienced social media manager and strategist, I am creative, results-​oriented, and committed to excellence. My command over alluring aesthetics and flair ​for wordsmithing create a dangerous duo for stellar social media plans that impress ​and produce.


When I'm not packing a punch on social media, you can find me soaking up the Florida ​sun, going after a new PR in the gym, or reading (I prefer all things business and ​psychology). I am currently open to new social media and marketing opport​unities.

Lindsay ​Goeler

EXPERIENCE

SOCIAL MEDIA ACCOUNT EXECUTIVE

ANDER & Co


SOCIAL MEDIA CONSULTANT

Freelance


COMMUNITY ENGAGEMENT MANAGER

Meraki Media Management


SOCIAL MEDIA STRATEGIST

Orange Umbrella (University of Miami's student-run consultancy)


DIGITAL INTERN

Anheuser-Bu​sch


SOCIAL MED​I​A INTERN

Modish Mark​eting

2022

Portfolio

SKILLS

  • Social Media Management
  • Social Media Strategy
  • Social Media Analytics
  • Social Media Trends
  • Community Management
  • Content Research + Planning
  • Content Creation + Scheduling
  • Copywriting
  • Influencer Marketing + Relations
  • Video Filming + Editing

ED​UCATION

UNIVERSITY OF MIAMI, 2017 - 2021

B.S. Media Management

Summa Cum Laude

Lindsay ​Goeler

Google Ads Certification

2022

Portfolio

work

samples

2022 portfolio

Lindsay ​Goeler


Executed social media strategy – content creation, content scheduling, copywriting, community ​management – for 5 clients in luxury and commercial real estate


  • Strategized social media campaigns to promote various events and announcements (ex. leasing) ​in line with clients' business goals
  • Generated, curated, and managed published social content on Instagram, Facebook, and ​LinkedIn that consistently represented each brand's identity
  • Wrote copy in line with each platform's audience while adhering to the brand's voice with 100% ​grammatical accuracy
  • Developed social media advertising and boost campaigns while utilizing clients' allocated month​ly budge​ts
  • Implemented a social media onboarding system for intern​s​


2022

Portfolio

Lindsay ​Goeler

2022

Portfolio

Influencer Marketing & Events


  • Built and maintained relationships with local influencers ​and digital creators
  • Ideated and coordinated collaborations with influencers
  • Contributed to internal influencer network with proven ​performers
  • Negotiated with influencers / talent managers to secure ​budget-conscious collaborations
  • Collaborated with internal team to ensure adherence of ​campaign elements to brand guidelines

Influencer + Creator Examples

Lindsay ​Goeler

INSTAGRAM FEEDS

2022

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The Ritz-Carlton Residences,

Estero Bay

The Boulevard

Strata Wynwood

Pebb Capital

Saltleaf on Estero Bay

Lindsay ​Goeler

COPYWRITING Examples

2022

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Instagram

LinkedIn

Facebook

Lindsay ​Goeler

RESULTS Examples

2022

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Quarterly growth, increase in overall presence

Quarterly growth, increase in engagement

Maintained an 8.7% engagement rate (via HeyOrca)

Content displayed 257,000+ times (via HeyOrca)

Monthly growth, spike in reach

566% increase in followers since onset

Lindsay ​Goeler

design - marketing materials

Promotional materials created for Strata Wynwood's ​community activation, Sweat with Strata: HIIT with Legacy Fit, ​as promoted on Eventbrite and via the property's email list​

2022

Portfolio

Lindsay ​Goeler


Managed 3 property Instagram accounts – @warmspringsranch, @homeofbud, @grantsfarm – ​and executed social media strategy: content creation, content scheduling, copywriting, ​community management


  • Curated content ensuring cohesive brand identity
  • Wrote copy consistent with each property's brand voice
  • Accumulated over 226,000 organic impressions


2022

Portfolio

Lindsay ​Goeler

INSTAGRAM FEEDS

2022

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@grantsfarm

@homeofbud

@warmspringsranch

Lindsay ​Goeler

RESULTS Examples

2022

Portfolio

45 shares + 15 saves from one post

Over 2,000 impressions derived from ​strategic hashtags

One post reached 12,000+ people and ​garnered almost 20 new followers

personal ​projects

2022 portfolio

Lindsay ​Goeler

2022

Portfolio

1:1 Coaching ​example

I worked with a Relationship Coach to help her utilize Instagram to bring visibility to her ​business and promote her new coaching package through a customized, organic strategy.


I connected with this client through a Facebook group and had her complete a Business ​Instagram Assessment so I could better understand her current situation. I performed an ​in-depth analysis of her account and we walked through her audit and areas of ​opportunity on an initial strateg​y​ call.


After determining we were a good fit to work together, I sent an outline of p​roposed sessions based on her specific goals of gaining clarity on her messaging and con​t​ent.


We had bi-weekly video calls to go over the content and any questions she had, and​ would adjust her strategy based on perform​ance.

TOPICS OVERVIEW

  • Social Media Mindset
  • Content Pillars
  • Brand Messaging


  • Hashtag Strategy
  • Community Engagement
  • Content Planning & Batching


Roadmap proposal of our sessions after kick-off call

Lindsay ​Goeler

creator ​experience

I have created photo and video content under contracted ​partnerships with numerous brands to promote a product and / or ​increase brand awareness on my personal social media channels.

2022

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Lindsay ​Goeler

2022

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Let's make a ​splash

Ocean Water Surface, Ocean Water Background

ADDRESS

Tampa, FL


PHONE

(314) 971-1917


EMAIL

lindsay.goeler@gmail.com